Heidi the…Wife. Mom. Artist.

Heidi Elnora is an Alabama-based female entrepreneur, fashion designer, motivational speaker, television personality, industry leader, historic preserver, and most importantly, wife and mother of three children, Jack, Bo, and Eleanor.

Heidi Elnora is an Alabama-based fashion designer, female entrepreneur, motivational speaker, television personality, and industry leader. Most importantly, she is a proud wife and mother to three children: Jack, Bo, and Eleanor.

A graduate of The Savannah College of Art and Design, Heidi burst onto the fashion scene as a contestant on the second season of Project Runway and later starred in her own TLC reality show, Bride By Design. For nearly two decades, Heidi revolutionized the bridal industry through her eponymous brand, heidi elnora Atelier, which reflected timeless femininity and Southern heritage. From her flagship atelier to her sister brand Build-A-Bride™, she empowered brides to design their dream gowns with customizable silhouettes, fostering inclusivity and individuality. She was the founder and original creator of "bridal toppers and add-ons," which first aired internationally on The Today Show in 2015. Over the years, her bridal collections were sold in 30+ stores internationally, including all 18 Nordstrom wedding suites and Bergdorf Goodman, and her work was featured in prestigious publications such as The New York Times, British Vogue, Martha Stewart Weddings, and Town and Country Weddings and so on.

Heidi’s talent for creation and visualization extends far past fashion design. In 2015, Heidi purchased and restored her first building on Morris Avenue in downtown Birmingham. This 8,000 sq. foot historical landmark became the home of heidi elnora Atelier. In 2022, Heidi purchased, restored, and opened a retail space in the historic 5-Points community of Huntsville, Alabama. Revitalization and historic preservation are two of the many passions that drive her.

Heidi’s community impact stretches far beyond her atelier, and her work is driven by a heart to serve others. After headlining fashion shows across the country, Heidi felt empowered to bring the iconic Fashion Week experience to her hometown; she founded and served as the creative director of Birmingham Fashion Week for six years. She continues her mission of inspiring the next generation of designers through Heidi’s Fashion Camp, a weeklong summer program for boys and girls aged 6-12 with a passion for fashion. In 2025, Heidi will celebrate the 10th anniversary of Heidi’s Fashion Camp, marking a decade of nurturing young talent and inspiring future designers. Whether on camera, in the press, or behind the scenes, one thing endures: Heidi's infectious energy and drive.

In 2024, after 19 years of transforming the bridal world, Heidi retired from the wedding industry to embark on a bold new journey. She launched Pep Gally, a lifestyle brand that blends high fashion with interior design, creating bold, statement-making pieces that celebrate individuality and artistry. Inspired by transformative moments in her life, Pep Gally brings together Heidi’s passion for creativity and her commitment to empowering others, channeling her signature style into one-of-a-kind wearable art and home decor. As Heidi moves into 2025, Pep Gally remains her central focus, evolving into a dynamic brand that fuses fashion, art, and home design into a seamless expression of self. Through this next chapter, Heidi continues to redefine the creative landscape, ensuring her impact extends far beyond bridal fashion.

With a relentless spirit and visionary approach, Heidi Elnora continues to push creative boundaries, inspiring others to embrace their individuality and live authentically.

For more info or press inquiries, please email info@heidielnora.com

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