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For 19 years, Heidi and her team have provided an unmatched wedding dress experience for brides all over the globe. At the heidi elnora Atelier, their clients would find the complete Heidi Elnora collection including: wedding dresses, occasion dresses, and mother-of-the-bride dresses. With an assortment of one-of-a-kind fabrics and specialty design details, the heidi elnora Atelier had unlimited possibilities. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/d652d9da-7847-45c2-91fb-c614d97abd57/Heidi+at+Bergdorf.jpg FASHION DESIGNER - Heidi at Bergdorf Goodman As she celebrated her 15th year of business in 2021, Heidi Elnora was recognized by the Council of Fashion Designers of America. Following her CFDA debut, Heidi was invited to show her wedding dresses at Bergdorf Goodman, located on 5th Avenue in New York City. Heidi unveiled her 15th Anniversary Collection at Bergdorf Goodman during her two-day trunk show in October 2021. 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impact. Known for her fearless vision and heart-led leadership, Heidi has spent her career redefining what it means to build a brand rooted in both artistry and purpose. A graduate of the Savannah College of Art and Design, Heidi first captured national attention as a contestant on Season Two of Project Runway and later as the star of TLC’s Bride By Design. She went on to revolutionize the bridal industry through her eponymous brand, Heidi Elnora Atelier, building a nearly two-decade legacy defined by timeless femininity, Southern heritage, and couture-level craftsmanship. Through her flagship atelier and sister brand Build-A-Bride™, Heidi reshaped the bridal experience—pioneering customizable silhouettes, inclusivity-driven design, and the original concept of bridal toppers and add-ons, first featured internationally on The Today Show in 2015. Her collections were carried in more than 30 stores worldwide, including all 18 Nordstrom wedding suites and Bergdorf Goodman, and her work has been featured in The New York Times, British Vogue, Martha Stewart Weddings, and Town & Country Weddings, among others. Yet for Heidi, success has always extended beyond garments—it is about creating spaces, systems, and opportunities that endure. That belief led Heidi to historic preservation and revitalization efforts across Alabama. In 2015, she purchased and restored an 8,000-square-foot historic building on Morris Avenue in downtown Birmingham, transforming it into the home of Heidi Elnora Atelier. In 2022, she expanded that mission by restoring and opening a retail space in Huntsville’s historic Five Points district. Preservation, stewardship, and legacy remain central to her creative philosophy. Equally impactful is Heidi’s dedication to education and mentorship. After headlining fashion shows across the country, she brought the Fashion Week experience home—founding and serving as Creative Director of Birmingham Fashion Week for six years. For more than a decade, she has mentored young makers through hands-on fashion camps, celebrating ten years of impact in 2025. Today, that legacy continues through Pep Gally Academy, a modern, apprenticeship-style sewing academy rooted in Southern craftsmanship and hosted in Alabama. Designed for boys and girls ages 8 and up, the immersive, week-long experience honors the art of garment-making while instilling the values of teamwork, confidence, and creative voice. After 19 years of redefining the bridal world, 2024 marked a bold and intentional turning point. Rather than rushing into the noise of “what’s next,” Heidi spent 2025 in prayer, meditation, and manifestation—choosing alignment over urgency. In 2026, she launches her next chapter: Pep Gally, a dynamic lifestyle brand fusing fashion, art, and home design into a seamless expression of spirit and self, alongside her motivational speaking tour, Pep Talk with Heidi Elnora. Whether on stage, in the press, or behind the scenes, Heidi Elnora continues to push creative boundaries—championing craftsmanship, amplifying voices, and inspiring others to live with intention. Her work is not just about what we wear or create, but how we show up, stand together, and carry legacy forward. She is also a proud wife and mother of three—Jack, Bo, and Eleanor—who remain at the heart of everything she builds. https://www.heidielnora.com/interiordesigner daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/3a1bf7ee-9ced-4259-b3bf-6484a5ce764b/18155842_1355399757887222_3051620426150153058_o.jpg INTERIOR DESIGNER All of the barnwood sliding doors came from the original building. Heidi had them stained and preserved and so she could use them in the renovated space. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/c0bf8d53-042c-454f-8e86-4783e0440221/IMG_4094.JPG INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/50634049-e048-44ac-ac36-34155bccb883/IMG_0419+2.jpg INTERIOR DESIGNER Bakers Breakers https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/c765d41f-e8fe-4e29-873e-c238f18b593a/18155895_1355372144556650_1781882652410615179_o.jpg INTERIOR DESIGNER In addition to the original doors, the concrete flooring is the original foundation that was poured in 1891, which Heidi acid washed to bring new life to it. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/d50e13e3-18c0-40fa-b045-61c8ad1d067e/C0DB7505-5D4E-48DF-9B6A-2E240DCBF01C.jpg INTERIOR DESIGNER Heidi designed the arched doorways to the bridal suites to create softness in the space. The space is designed to mimic the Heidi Elnora Atelier flagship. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/a40f0fd3-9735-442e-b99b-80345875c385/IMG_0424+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/872c14b2-c42c-4010-9053-9257c0b0b376/18056519_1355407314553133_4394198841363520476_o.jpg INTERIOR DESIGNER This original elevator shaft was transformed into a reading nook in the office space. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/c348d393-0567-4f40-898d-b0db1da093ca/IMG_0420+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/26aed9b6-bfb2-4495-81c0-bcd8a1f5100a/18077006_1355338187893379_1913848042548093392_o.jpg INTERIOR DESIGNER Heidi transformed the space next door into a rentable retail space so that she could support other female entrepreneurs. It currently houses Still Johnson Interiors, a female-owned interior design business. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/6114a5d9-3dbe-418a-a2c4-9e61547bfbb9/Build-a-Bride+HSV+Grand+Opening-46.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/e6cf8f31-06b2-4eeb-8abd-369cb72c516e/IMG_0423+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/ce837ef1-5892-49f5-8996-436a18317302/18056079_1355416257885572_5131257378184772379_o.jpg INTERIOR DESIGNER This narrow space between the main building and rental space was transformed into a private entrance to the upstairs apartment. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/6b13d08d-cb31-444f-bf6a-2837f0120cf1/huntsville+before+back+space.png INTERIOR DESIGNER This area was previously used as warehouse for the Hallmark store. When Heidi purchased the building, she transformed this back area into a rentable space with a garage door and back entrance to bring in natural light. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/c4d68b3b-b0f0-4063-9538-488853df91b6/IMG_0421+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/913b7773-6778-440b-a768-94c73cbc3636/17990300_1355415671218964_5478674242396737082_o.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/1704258024656-OK0TDEPWOVDGW7202U4X/IMG_0379%2B2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/453d38e7-7c98-4ac9-944c-29792ca1cc3e/18056486_1355319397895258_8383730770635098499_o.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/8c80b1fd-1fbf-41eb-b513-3c4bfeeac280/huntsville+before+back.png INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/48c1661e-f9f7-431c-b9e4-00c2b7e8eef5/IMG_0381+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/d598ce65-c3ac-4d44-8d2c-faa878c767b7/18121339_1355408921219639_5570350635116804725_o.jpg INTERIOR DESIGNER Once determined to be structurally sound, Heidi kept the charred beams because of the story they told. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/7e73cd60-dd80-4300-9816-c4b7dafd8e07/Build-a-Bride+HSV+Grand+Opening-56+%281%29.jpg INTERIOR DESIGNER At the last minute, Heidi added a cup of black glitter to the paint can, which added subtle texture and sparkle to the butler's pantry. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/77ba6933-7400-48e3-9985-6968e1d0eb4c/IMG_0385+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/45c9218e-37c2-4b1e-8de0-7bf2bce0bac7/18121625_1355413731219158_2955574198098684788_o.jpg INTERIOR DESIGNER Heidi saved the original doors and windows from the building so they could be used within the new interior. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/1ba4cae3-6ba1-48bd-8a3f-d5dfdd3e6895/huntsville+before+inside.png INTERIOR DESIGNER Due to the unique parameters of this building, Heidi drew out a specific floor plan for the store that her architect translated into the final design. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/ff62e3a2-76b9-49b6-99ec-3b617e3dbdd9/IMG_0384+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/fcde9288-2065-45df-a40f-bff208af1733/18121974_1355320347895163_2974522144901549176_o.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/a9c25fda-e136-4699-be41-3c29b3b3ecc7/IMG_0390+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/1c7eb020-051b-47b9-8642-6d4248da2354/18156705_1355338104560054_2421279423178282873_o.jpg INTERIOR DESIGNER Heidi sourced these the tin ceiling tiles from Miami and painted them to fit the era of the 1890s. https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/7db294ac-212e-4cd8-914a-8891a42fe1b3/IMG_0391+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/87481531-95d2-482e-8ac7-26671ca714a1/IMG_0407+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/33103c9c-c2ed-408f-931c-7e4a88ff0476/IMG_0426+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/cf8654ee-76a3-42ba-aeea-ddb41b20144f/IMG_0409+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/a3835ff4-bcc1-426d-add3-03743c620f86/IMG_0399+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/d8a77566-5b44-44a3-86f2-67cf7ba23b11/IMG_0398+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/24985e1a-7601-439d-81e9-29be77b0ba93/18156246_1355320471228484_1600368920333241686_o.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/a4c600cb-6cee-4438-8b3f-33b2e1a29e6e/IMG_0406+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/93122b7f-b87b-48e7-b0c3-b2853901f484/IMG_0412+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/d61e4cc7-608e-4f03-8fb6-8b0fee897330/IMG_0411+2.jpg INTERIOR DESIGNER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/fb2d2244-6e7f-4127-8170-dcdcec8b4c81/18121514_1355321514561713_6880816333768971379_o.jpg INTERIOR DESIGNER - 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Make it stand out AFTER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/7709c058-92d5-432c-9b45-98d18c2beeca/18156192_1355319501228581_568479517743458257_o.jpg INTERIOR DESIGNER - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/05301c3d-186c-4efd-a964-92325cc8443c/18077231_1355406804553184_5048447290350475171_o.jpg INTERIOR DESIGNER - Make it stand out AFTER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/9bcabc98-c1d6-47a3-b8dd-653d33e437cf/IMG_8495.JPG INTERIOR DESIGNER - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/3e474244-4269-409d-b075-a9049caf97bf/Huntsville+1.jpg INTERIOR DESIGNER - Make it stand out AFTER https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/5cfb2dfe-5c3d-43a6-8017-7b2314984673/huntsville+before+real.png INTERIOR DESIGNER - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/6230bf42ba9cf84c6756b5f3/ddaf7039-fa0f-471c-bd66-47ffde5eb9af/Build-a-Bride+HSV+Grand+Opening-9.jpg INTERIOR DESIGNER - 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