About Heidi

Heidi Elnora knows how to inject that “Southern sparkle” into the modern girl’s wedding. From small town Alabama to Project Runway and back, Heidi has patterned her life after fashion. Since the launch of the heidi elnora brand in 2006, Heidi has dressed hundreds of brides from Los Angeles to Dubai (and everywhere in between) for their big day.

Heidi’s journey into the world of weddings began when she graduated from the Savannah College of Art and Design in 2002. Upon graduation, Heidi designed children’s wear for Carter’s in Atlanta. It was during this time that Heidi auditioned and was selected for season 2 of Project Runway. After the show and four years at Carter’s, Heidi decided it was time to make her dream of designing wedding gowns a reality.

In November of 2006, the brand heidi elnora was created back in Heidi’s hometown of Birmingham, Alabama. Heidi stays true to her roots by taking a handmade approach when it comes to designing her gowns, which are known for their polished lines and attention to detail. Garment artisans in Alabama craft all gown details by hand. In October of 2009, Heidi Elnora said “yes” to Jeff Baker, her husband. They currently reside in Birmingham with their sons Jack and Bo.

For the past 4 years, Heidi has opened her doors to wholesale accounts, her “Sister Stores” if you will. Brides-to-be can now find heidi elnora gowns in 24 boutiques across the world including 14 Nordstrom locations. Her work has been featured in Brides Magazine, Martha Stewart Weddings, Lucky Magazine, The New York Times Syndicate, Town and Country magazine, and so on.

New for Fall 2014 is the introduction of Heidi’s latest collection, “Opera.” This collection, inspired by a recent trip to Paris, is meant to make a bride feel romantic, whimsical, and young at heart.

Heidi is also very involved in her community. She is the creator and founder of the annual Birmingham Fashion Week. Birmingham Fashion Week was created to provide an atmosphere that not only directly influences the youth and local economy in a positive manner, but to change the persona of the Southern fashion industry while setting the stage for future generations. {image courtesy of Stacy Richardson}  About the dandelion »