About Heidi
Heidi Elnora knows how to inject that “Southern sparkle” into the modern girl’s wedding. From a small town to Project Runway and back, Heidi has patterned her life after fashion. Since the launch of the heidi elnora brand in 2006, Heidi has dressed hundreds of brides from Los Angeles to Dubai (and everywhere in between) for their big day.
Heidi’s journey into the world of weddings began when she graduated from the Savannah College of Art and Design in 2002. Upon graduation, Heidi designed children’s wear for Carter’s in Atlanta. It was during this time that Heidi auditioned and was selected for season 2 of Project Runway. After the show and four years at Carter’s, Heidi decided it was time to make her dream of designing wedding gowns a reality.
In November of 2006, the brand heidi elnora was created back in Heidi’s hometown of Birmingham, Alabama. Heidi stays true to her roots by taking a handmade approach when it comes to designing her gowns, which are known for their polished lines and attention to detail. Garment artisans in both Alabama and Georgia craft all heidi elnora gowns and veils by hand.
In October of 2009, Heidi Elnora said, “yes” to Jeff Baker, her husband. They currently reside in Birmingham, Alabama with their son, Jack.
For the past 2 years, Heidi has opened her doors to wholesale accounts, her “sister stores,” if you will. Brides-to-be can now find heidi elnora gowns across the country.
New for 2012 is the introduction of Heidi’s latest collection, “Keep Calm and Carry On.” This collection is a reflection of romance. Floral motifs in various sizes, colors, and shapes combined with exaggerated bows and Italian alencon lace create a lighthearted and whimsical feel. Just a splash of sparkle is added to finalize the heidi elnora 2012 “Keep Calm and Carry On” collection.
