About Heidi

Heidi is an Alabama-based wedding dress designer, female entrepreneur, television personality, industry leader, and most importantly, wife and mother of three children, Jack, Bo and Eleanor.  Heidi’s journey began upon graduation from the Savannah College of Art and Design in 2002 where Heidi was taught the couture techniques of the fashion industry. Upon graduation, Heidi was offered a position as an assistant designer at Carters, Inc. in Atlanta. While in Atlanta, Heidi auditioned and was selected for the 2nd season of Project Runway. In 2006, Heidi decided it was time to turn her dream into a reality. She moved back home to Alabama and created her company, heidi elnora.

heidi elnora reflects Heidi’s raw, Southern heritage, and appeals to a wide range of brides through the brand’s three distinct collection, Build-A-Bride, Hello Darling, and heidi elnora. Each collection was inspired by Heidi’s ability to channel diverse aspects of her personality, whether catering to the effortless, free-spirited bride, Hello Darling, to the couture and elegant bride, heidi elnora, or the bride who wants to shop for her wedding dress in the comfort of her own home with a customized design process through Heidi’s Build-A-Bride trademark. heidi elnora dresses transcend traditional wedding dress options, allowing brides the ability to have ownership in designing the most cherished garment they will ever wear--their wedding dress.

heidi elnora gowns are recognized for their progressive simplicity, fine attention to detail and warm feminine relevance. Each dress is a direct reflection of our company’s commitment to quality construction, down to each hand sewn stitch and detail. Designed with careful consideration, our dresses are elegant, delicate and full of life. Every heidi elnora dress is thoughtfully cared for by our team of garment artisans who ensure each detail reflects the bride’s personality while maintaining the level of simplicity and beauty that is heidi elnora.

Heidi’s work has been featured in numerous national and internal publications including: The Today Show, Martha Stewart Weddings, Inside Weddings, Brides magazine, Town and Country Weddings, The New York Times, The Huffington Post, Lucky Magazine, Southern Weddings magazine, Southern Living, along with well-known blogs from across the world. Heidi’s most recent claim to fame is her internationally recognized reality show on TLC, entitled “Bride by Design.”

Heidi is also very involved with her community. She was the founder and creative director of Birmingham Fashion Week and Camp Fashionista, a fashion camp for little girls ages 5-14.



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